TfL Leaflet

A TfL travel guide and leaflet that helps visitors find their way around London’s transport system, exploring how a large amount of information can become a clear, accessible visual system.

Set in Johnston to tie it to TfL’s own visual language, the leaflet organises stations, routes and directions with a consistent grid, a clear typographic hierarchy and layouts built around the traveller’s journey.

I adapted the guide for Spanish-speaking tourists, keeping the same system clear and consistent for someone new to London.

UAL Central Saint Martins, Systems of Organisation. InDesign and Illustrator.