I design strategic brand identities that help ambitious businesses earn instant trust and attract the clients they actually want.
Selected projects
Projects from Barton Peveril College
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I don’t start with the logo. I start with what the business is trying to become, because a mark that looks good and means nothing falls apart under the first question. The design comes easily once we know what we’re designing for.
Outside of work I run early, before the city starts. I watch a film most nights, usually alone, usually one I’ve already seen. And I take the long way home when it goes past a building I like, which is most of the time.