szn.

szn. is a seasoning brand I created from scratch, starting with a name that shortens “season” into something bold and modern. The identity pairs a heavy serif wordmark and a signature green full stop with hand-drawn herb illustrations, bringing a natural, approachable feel to an everyday product.

The project began with research into packaging designers Ahmad Refaee and Ruizhou Li, whose illustrative, earthy approach shaped the direction of the work. From there, I explored a range of logo variations before developing a label for a thyme jar in two versions, one light and fresh, the other dark and rich, both complete with nutrition panel and barcode. The campaign posters bring the brand to life through my own photography of food and herbs, layered with sketches, handwritten notes and expressive type to capture the flavour behind the product.

Graphic Communication, Barton Peveril College, 2024.