Courtify — Part 2

This second set expands the Courtify identity beyond posters into packaging, introducing the Air Jordan 8 ‘Three Peat’ alongside the Jordan 1. I designed two shoe box templates as print-ready flat layouts, finished with a basketball-grip texture, court-line curves and layered JORDAN and NIKE lettering that the shoe breaks through.

The accompanying posters explore the same brand from different angles. One sets oversized type against my own photography of players at a local outdoor court, another strips everything back to tilted grey letterforms and white space, and a third presents the Jordan 1 on a textured backdrop with detail shots framed between the letters. Together, they show how a single identity can stay consistent while shifting in tone across formats.

Year 1 Graphic Communication, Barton Peveril College, 2023.

Student project, not affiliated with Nike or Jordan Brand.